In 2015, Absolut Elyx and Water For People launched a partnership where every bottle of Elyx sold in the U.S. is matched by a donation that provides a week’s supply of water to someone in need (140 Liters). Every contribution also helps create sustainable water solutions that last for generations to come. Since launch, we have raised over $500,000, which in turn, is helping to provide lasting access to safe water for over 15,000 people. March 22 is World Water Day, a day when the world turns its attention towards the billions of people who lack access to safe water. Absolut Elyx and Water For People want nothing more than to reduce that number. To celebrate World Water...
Absolut Elyx CEO Jonas Tahlin discusses the brand's big moves.
A few weeks ago, I accepted an offer to sit down for lunch with Absolut Elyx CEO and founder Jonas Tahlin, mainly because I enjoy his product, a high-end vodka that sells for about $50 per bottle. Like most people in food media, I’d spent the previous few years circling further and further out of vodka’s orbit. Negronis, Manhattans, G&T’s — none of these go-to cocktails require a certain flavorless, colorless spirit. Why’d I come back?
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